My Social Media Campaign

In my campaign, it is a lot more difficult to differentiate myself from my competition as my competition already has an eye-catching nature. With Hypebeast, the whole point of the brand and the culture is to be different and be unique, so in my campaign I kind of want to do the same and show a different sort of fashion ad where it relates more to the people who live uniquely and wear a unique style. A social media campaign on my end will be discovering a new way to make a fashion style trending and how valuable it could be for the Hypebeast market.